A new identity: design awarded

The waves of the Danube, the silhouette of the water tower, and the layout of the foundry site - the inspirations underlying the designs of the five finalists are diverse. In professional pitches, they outlined their concepts to the jury, consisting of THI President Prof. Walter Schober, Prof. Ingrid Stahl, IFG Board Member Prof. Georg Rosenfeld, Museum of Concrete Art Director Dr. Theres Rhode, brigk CEO Dr. Franz Glatz, Maritim Hotel Director Jan Lohrmann and Simone Labonte, Audi AG.

After a competition to find a name, the next step was to develop a visual identity, a branding, for Quartier G - alte Gießerei. Sofia Heurich was able to convince the jurors with her unusual design approach, which, in addition to the idea of community through a wave, also takes up the location of the quarter on the Danube. In addition, she showed in very high quality, numerous application examples of how the logo can be brought to life and used. Amelie Patzer aesthetically merged the letters Q and G into a figurative mark and came in second with her reduced logo, Esther Kähne skillfully integrated the ground plan of the quarter from a bird's eye view and came in third. Lena Bierschneider took up the theme of the foundry in her logo and came in fourth. Carlotta Paris came fifth, with her idea of erecting frames through which Ingolstadt could be seen.

In addition to non-cash prizes and vouchers for all five students, the winner Sofia Heurich will be allowed to further develop and implement her idea with a professional agency. The initiator of the competition, Prof. Ingrid Stahl, who teaches in the User Experience Design course, was not only pleased with the outstanding level of her students overall but also emphasized the urban development potential of the entire project: "We are delighted to be able to play such a significant role in creating a new identity with our students as one of the six partners. Quartier G is to become a lively and inspiring place for innovation and creative shaping of the future, where people are at the center. That's why Sofia Heurich's sympathetic design is a particularly good fit."