Annika Volkmann

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Why did you choose this degree programme?

I chose this degree programme because I really like the mix of psychology and business studies.
I also like the family atmosphere, the practical relevance and the small course groups at the THI.

What does the programme offer?

In the first semester, we learned the basics of business administration, psychology, digital business and quantitative methods. We also had our first practical experience - the "Digital Business Internship", in which we created our own online shop.
In the higher semesters, you get more insights into media psychology, social media marketing etc.

You should bring these professional strengths with you for the degree programme:

• Interest in the media industry marketing, business and people.
• Logical mathematical understanding, as statistics also play an important role in this degree programme, e.g. in the evaluation of questionnaires.

What is your personal insider tip for student life at THI?

Take advantage of the many great offers at the THI to make contact with companies and get job or internship offers!
Actually review and summarise the lectures - it saves a lot of time and nerves when preparing for exams.

What professions can I pursue after graduation?

Psychologists are wanted in every company!
You can apply to any economic company if you can prove that they absolutely need you, e.g. in consultancies, marketing agencies, in research or in personnel development.