Prof. Dr. Michael Jungbluth

Room: K302
Subject Area: Artificial Intelligence in Consumer Commerce
Faculty: Business School

Research

  • Applied use cases of artificial intelligence to improve customer experience and lifetime value
  • Incremental effects of omni-channel relationship marketing
  • Transformation potential of cognitive AI technologies in customer interactions (e.g. learning, problem solving, decision making)

Vita

  • 2012-2021: SAS Institute GmbH: Customer Intelligence Practice – Senior Management Pre- and Post-Sales, DACH region
  • 2010-2012: Bertelsmann SE & Co. KGaA: Analytical CRM and data commercialization in the retail and consumer goods industry
  • 2005-2010: Doctorate at the Chair of Sales and Marketing at the Catholic University Eichstaett-Ingolstadt
  • 2000-2005: Studies of Business Administration, Computer Science and Statistics at the Catholic University Eichstaett-Ingolstadt and the Corvinus University Budapest