Area of Expertise: Automotive & Mobility
Automotive & Mobility deals with the main economical questions concerning the management of companies within the automotive industry. New concepts for the organization of the production processes are part of this field as well as approaches for the optimization of networks for logistics processes. A further focus of this competence field is the development of innovative and sustainable mobility concepts with regard of the important role of the automotive segment. The link of technological alternatives, innovative management concepts on the basis of information and communication technology and the systematical transfer into real life are the main objectives. The protection of the environment and social aspects of the new mobility concepts by developing them reasonable also from an economical point of view are of main concern.
Professors
International Retail Management, Strategic Marketing and Innovation Management