Media Psychology and Digital Business (B. A.)

We create added value in the digital world

A large part of our everyday life today is digital. On the one hand, this applies to our private lives, where we use social media or shop online, for example. On the other hand, it also applies to companies, which are increasingly interacting with their customers and employees via digital channels. In the innovative Media Psychology and Digital Business (B.A.) degree program, we focus on how digital situations and experiences can be systematically designed to create added value for customers and companies. To this end, we use and combine findings and methods from media psychology and modern business administration.

... and excellent future prospects for our students

The unique combination of modern psychology in the context of digital business models qualifies our students for numerous promising professional activities, for example in the fields of (digital) product development, user experience design, (online) marketing, social media, innovation & entrepreneurship, corporate communications, market research, human resources, and research & development. The positioning of the Media Psychology & Digital Business degree program with its focus is unique in southern Germany.

Degree
Bachelor of Arts (B. A.)
Duration
7 Semester
Start of studies
Winter
NC
Yes Admission information

Accreditation
yes
Language
German

Location
Ingolstadt

Structure

In the foundation course, you will acquire basic knowledge of psychology, media psychology, business administration, social media marketing, digital business and quantitative methods. In project courses, you will also acquire methodological and social skills, for example through accompanying project management, working in teams, the use of creativity techniques and the necessary self-organization.

You will also complete an eight-week internship during your foundation course. A module in business English enables you to take part in individual teaching units in English.

In the main study program, you will deepen the basic knowledge you have acquired through in-depth modules in the two core areas of media psychology and digital business, where you can choose from various topics. You will also choose from a wide range of electives in the areas of social, sustainability and technical skills.

In the sixth semester, you will complete a company internship. You will then complete your studies in the seventh semester with your Bachelor's thesis.

You can also gain international experience during your studies through a voluntary semester or internship abroad.

Detailed Module Overview

Details about the modules (subject to changes)

Interview (German only)

Testimonials

Kerstin Bücker, Head of Communication and Children's Rights, UNICEF Germany

“Many thanks to the students of the Media Psychology and Digital Business degree program who worked on the topic of proximity in donation communication for UNICEF. We were really impressed by the many creative, theoretically sound and enthusiastically presented concept ideas."

Florian Bockes, User Experience Consultant Spiegel Institut

"Our cooperation with the "Media Psychology & Digital Business" course at Technische Hochschule Ingostadt was a great experience and a real success story. We look forward to future joint projects."

Stefanie Gauff, Marketing Manager at UVEX Safety Group

“The first cooperation project between uvex safety and the TH Ingolstadt with the 'Media Psychology & Digital Business' course was a complete success. In the project, the students examined selected touchpoints, conducted expert interviews and identified practical optimization options.”

Dr. Leon Brudy, Business Development Manager Garmin Health

“It was a great workshop with exciting presentations on the topic of corporate wellness, where I was able to learn a lot from the students myself. Many thanks to Prof. Eller and the students for their professional cooperation.”

Cosima Schütze, Student

“I came across the course by chance and am really excited to be studying “MPS” . The versatility of the course, the highly qualified teaching staff and the numerous opportunities to apply theoretical knowledge in practical projects make studying here particularly attractive to me.”

Leon Kindl, Student

“What makes this course particularly attractive to me is the opportunity to put what I have learned directly into practice. I really enjoy applying the knowledge I have acquired directly and seeing how psychological concepts unfold in the digital environment in real-life situations.”

Iris Seib, Student

“I particularly like the psychological content, which simply makes the whole thing special. I particularly like the opportunity to apply the theoretical knowledge within in-depth modules in cooperation with companies.”

Tim Löw, Student

"What I particularly appreciate about my degree course is its interdisciplinary character and the associated diversity and broad positioning of business administration, psychology, digitalization and general educational content."

Benjamin Nuebel, Lecturer Media Psychology and Digital Business (B. A.) and Storyteller-in-Chief at CRU

“In my Media Production Digital lecture, we develop strategic brand and communication concepts. Students are given the opportunity to implement individual projects, which I support to the best of my ability with my practical experience.”

Christine Hennighausen, Professor Media Psychology and Digital Business (B. A.)

“If this innovative course had been available when I was a student, I would have enrolled immediately. It combines practical know-how with cutting-edge theories from media psychology and digital business - which is exactly what companies are looking for.”

Kerstin Bücker, Head of Communication and Children's Rights, UNICEF Germany
Florian Bockes, User Experience Consultant Spiegel Institut
Stefanie Gauff, Marketing Manager at UVEX Safety Group
Dr. Leon Brudy, Business Development Manager Garmin Health
Cosima Schütze, Student
Leon Kindl, Student
Iris Seib, Student
Tim Löw, Student
Benjamin Nuebel, Lecturer Media Psychology and Digital Business (B. A.) and Storyteller-in-Chief at CRU
Christine Hennighausen, Professor Media Psychology and Digital Business (B. A.)

Curriculum

1. Semester

Principles of Business Administration

Introductory Seminar: Digital Business

Principles of Digital Business

Perceptual and behavioral psychology

Principles of Quantitative Methods

Business English

2. Semester

Bookkeeping, Accounting and Cost Accounting

Digital Marketing

Cognitive and communication psychology

Specialisation: Quantitative Methods

Project Management

Basic Internship

3. Semester

HR Management & Organisation

Digital Services Frontend

Principles of Social Media Marketing

Media Psychology I

Agile Methods

Basic Internship

4. Semester

IT-Law and Digital Business Law

Business Strategy & Digital Business Models

Digital Entrepreneurship

Media Production Digital

Media Psychology II

Module on Linguistic and Social Skills

Social Project

Seminar Academic Working Techniques

5. Semester

Business Psychology

Business Strategy & Digital Business Models - Case Studies

Specialisation Module Media Psychology and Digital Business

Experimental Psychology

Project Media Design Digital

Corporate Social Responsibility

6. Semester

Practical semester

Module on scientific competence

7. Semester

Specialisation Seminar Media Psychology and Digital Business

Specialisation Module Media Psychology and Digital Business

Module on Sustainability Competence

Bachelor's thesis

Quick Info

As the course is admission-restricted, applications are made via the dialog-oriented service procedure (DoSV) of Hochschulstart. This makes it necessary for applicants to apply via the application portal of Ingolstadt University of Applied Sciences as well as via the Hochschulstart portal.

The regular application period for the winter semester begins on May 2nd and ends on July 15th of each year. Further

The prerequisite for admission to study at Ingolstadt University of Applied Sciences is either a general or subject-specific higher education entrance qualification or an entrance qualification for universities of applied sciences. Regulations on pre-study work experience are set out in the study and examination regulations of the respective degree courses.

Here you can find further information on applying for a Bachelor's degree and the admission requirements.

After completing your studies, you will have a wide range of interesting jobs in companies in various sectors in Germany and abroad. Due to the breadth of the course, you will qualify for a wide range of activities, for example in the areas of

(Digital) Product development
User experience design
(Online) Marketing
Social media
Innovation & Entrepreneurship
Corporate communication
Market Research
Human resources
Organizational Development
Digital strategies and business models
Data Science
Research & Development

During your Bachelor's degree in Media Psychology and Digital Business, you have a wide range of opportunities to gain international experience. In particular, you have the opportunity to study or do an internship abroad. THI has an international network with more than 140 partner universities and many international companies worldwide. Our International Office is the central point of contact for all students.

You have the opportunity to acquire language skills as part of elective modules. Individual modules are also offered in English.

FAQs

A degree in Media Psychology and Digital Business at THI Business School is ideal if you are interested in the interface between modern psychology and digital media as well as business models and want to design value-creating digital experiences.

You will learn how people use digital media and how companies can use these insights for targeted marketing strategies and business innovation. The degree program teaches a wide range of skills, including psychological understanding, business knowledge and scientific methods.

Compared to the Bachelor in Digital Business, some course content is similar, while others vary considerably. This table lists the similarities and differences.

Contact options for prospective students

Apply online

Degree program director

Degree program director Media Psychology and Digital Business
Prof. Dr. Eric Eller
Phone: +49 841 9348-4613
Room: F224
E-Mail: Eric.Eller@thi.de

More Contact Options

Project Manager
Andrea Menzel, Dipl.-Geogr. (Univ.)
Phone: +49 841 9348-3302
Room: F204
E-Mail: Andrea.Menzel@thi.de

Studienbotschafterin Medienpsychologie und Digital Business
Annika Volkmann

Module Handbook

Module handbook SS 2024

Module handbook WS 2024-25

Study and Examination Regulations

Study and examination regulations (SPO) deal with judicial matters concerning your study course. Please turn to the pages of the legal department for Statutes of this course.

For any questions on requirements, exams regulations and more, please turn to the Service Center Study Affairs.