American Marketing Association honors educational video

What is "Service-Dominant Logic"? Prof. Dr. Andrea Raab-Kuchenbuch, Professor for Marketing and Service Management at THI Business School, created together with her team a short video which explains this term. The renowned American Marketing Association (AMA) considers the video of such high quality that it is presenting it as a "Great Video" on its video portal - an internationally significant honor for academics in the field of marketing. In the video, Raab uses the example of a lawn robot to explain the interplay of prerequisites and benefits in order to anchor the complex topic of "Service-Dominant Logic" in the minds of students using a true-to-life example.

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