Students in the Bachelor’s degree program International Retail Management at THI Business School have created video tutorials that explain business terminology, from "scale levels" or "averages" to "conjoint analysis." and more So far, the team has produced twelve videos that are aimed at all THI students and can help them learn and understand the content. The tutorials are available on the internal THI platform Moodle: https://moodle.thi.de/course/view.php?id=5029§ion=6
Prof. Dr. Stefan Rock, Professor of Retail Management and Retail Logistics, supervised the project as part of his course "Projects in Retail Management". "What is special about the videos is that the team creating them speaks the language of its users," says Prof. Rock. "The first presentation was so well received by students from other project groups and also among colleagues that we plan to explain more technical terms from other subject areas in the coming semester."