Dr. Rudolf Freytag gives guest lecture in the EDB degree program

Students of the Master program Entrepreneurship and Digital Business (EDB) at THI Business School were delighted to receive a guest lecture from Dr. Rudolf Freytag, CEO of Siemens Technology Accelerator GmbH. In the EDB module "Technology Commercialization & Intellectual Property Management", he gave a lecture on "IP as an Important Value Driver for Start-Up Strategies in Established Companies", about which he co-authored a chapter in the edited volume "Intellectual Property Management for Start-ups" by EDB degree program director Prof. Dr. Martin Bader in 2023. After the lecture, he had a lively discussion with the students.

Lectures such as this provide students with important practical relevance and are an essential part of studying at THI Business School.

The application period for the coming winter semester is from May 2 to August 31. Information on the course and the application process can be found on the course page.