What are the reasons and challenges when established companies invest in start-ups and their ideas? What role does the innovation department of the respective company play in this? Students of the Master Entrepreneurship and Digital Business at THI Business School discussed these and other questions with Dr. Christopher Bayer from MediaMarktSaturn as well as Carolin Wais, Director at the world's largest incubator platform Plug and Play, which connects companies and start-ups. "There was an interesting exchange with the THI students and it was great fun!" summed up co-speaker Dr. Christopher Bayer from MediaMarktSaturn afterwards.
Guest lectures like this one with external lecturers from the entrepreneurship ecosystem and industry are an integral part of all courses at THI Business School.