Dr. Peter Stiller, founder and CEO of numerous online companies gave a guest lecture in the Bachelor Degree Programme International Management at THI Business School entitled „How to sell online - lessons learned during 11 years as an internet entrepreneur“. Based on his latest company foundation, the Printkiss GmbH & Co.KG, he focused his lecture especially on the analysis of customer behavior and customer needs and the derived online promotion strategies.
Guest lectures like this are integral part of the curriculum and ensure a close integration of theory and practice.
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