Guest lecture on Social Selling in B2B Sales

Dr. Philipp Schmid, Group Marketing Manager of the international SKF company, gave a guest lecture in the Master’s Degree Programme “Marketing/Sales/Media” at THI Business School entitled “Social Selling. How to network and to attract new customers”. He stated that even traditional industries such as mechanical engineering nowadays use social media platforms like XING or LinkedIn more and more as distribution channels. He put the growing importance of this sales approach into context to classical B2B distribution channels. Besides, the students could experience a LinkedIn posting and its impact live.

Prof. Dr. Bernd Scheed, Dean of THI Business School, and associate lecturer Petra Scherer had invited Schmid. Guest lectures like this are integral part of the curriculum and ensure a close connection between theory and practice.