MVM project to evaluate international sales markets at Paulaner

Students of the master’s program Marketing/Sales/Media (MVM) at THI Business School worked with Dr. Bernd Scheed, Professor for International Management and Marketing, on a project for the Paulaner Group in Munich. The aim of the project was to evaluate various international sales markets of Paulaner in terms of target group, competitive situation, growth potential, distribution channels and pricing strategies. The results of the project were presented to Paulaner's International Sales Team on site in Munich.

Projects like this one, with partners from industry and commerce, are an integral part of all THI Business School courses to illustrate to students the link to practice.