MVM students successfully complete practical projects

Students give a presentation in front of an audience

Petra Scherers students during the presentation at the Jauch Quartz GmbH. Picture: private

Several people standing in line in front of a glass facade

The students and Petra Scherer (center) in front of the Stegmaier textile solutions building. Picture: private

Students of the Masters Marketing / Sales / Media (MVM) at THI Business School have successfully completed their practical project at Jauch Quartz GmbH. The company's requirement was to develop a targeted customer plan. To do this, the students first defined a target market in order to generate a customer list. Then, they worked out various models for the different customers, e.g. technical development or purchasing, in order to address them in the best possible way and convince them of the added value.

In another practical project, the student team investigated whether market expansion would be worthwhile for the company Stegmaier textile solutions. Specifically, the aim was to analyze and prepare the entry into a new market from the perspective of strategic sales and, in particular, to work out the digital strategy.

Both projects were supervised by THI lecturer Petra Scherer. Practical elements like these, as well as collaboration with industry partners, are an integral part of all bachelor's and master's degree programs at THI Business School.

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