New at THI Business School: Prof. Dr. Eric Eller

THI Business School welcomes Prof. Dr. Eric Eller. He joins the teaching team as Professor of Business and Media Psychology and is the acting head of the bachelor's degree program Media Psychology and Digital Business.

Eller studied psychology and business, organizational & social psychology at Ludwig-Maximilians-University Munich and also earned his doctorate in decision-making at the Chair of Social Psychology there. After working for several years at the reinsurers Munich Re and Swiss Re in risk and innovation management, Eller became involved as a senior managing consultant in setting up the Behavioral Design Unit of the management consultancy elaboratum.

Since September 1, 2022, Eric Eller has been strengthening the team at THI Business School around the new Media Psychology and Digital Business degree program. His research focuses in particular on the development of trust (trust architecture) and the design of effective decision-making situations in the digital context (behavioral design).