This is the title of the new book published by Prof. Dr. Christian Stummeyer and Prof. Dr. Andrea Raab, both at THI Business School, together with Prof. Dr. Moritz Erasmus Behm. For this, they combined their research and teaching focus on "Service Management / Health" (Raab) and "Digital Platforms" (Stummeyer) and brought Behm, a former doctoral student of Stummeyer and now a professor at the Fresenius University of Applied Sciences, onto the team.
The editors have used their large network to involve top-class experts from the health sector as well as former Master's students in the project. For the first time, a work is now available that addresses health-as-a-service business models, takes a look at the diverse actors in the health service market and sheds light on new opportunities and success factors of the platform economy.
The editors present their publication in a video.