Practical project: MVM students optimize sales strategy for camera manufacturer

How and through which sales channels can scientific cameras and camera systems from PCO AG in Kelheim be best marketed and sold? This question was investigated by students of the Master's degree program Marketing / Sales / Media (MVM) at THI Business School in their practical project. The cameras and camera systems can be used, for example, in medical technology, aerospace, but also in the automotive or life science sector and numerous other areas.

Using extensive research and calculations, the students determined where the market potential for the special cameras is greatest - broken down by industry and country.

Prof. Dr. Bernd Scheed, Professor of International Management and Marketing, supervised the project on THI Business School side. Practical projects like this one, with cooperation partners from industry, are an integral part of all courses of study at THI Business School.