Prof. Jungbluth and Prof. Stummeyer publish article in the Handelsblatt newspaper

In the future, retail companies will only be successful if they use online and offline channels and merge both levels by means of new technologies, such as artificial intelligence. This is the conclusion reached by Prof. Dr. Michael Jungbluth, Professor of Artificial Intelligence in Consumer Commerce, and Prof. Dr. Christian Stummeyer, Professor of Business Informatics and Digital Commerce, from THI Business School in an article in Handelsblatt.

In the special publication, they state that when customers visit brick-and-mortar stores, they primarily want the buying experience to be simplified. They expect all products to be available immediately and the best offers to be recommended to them. To achieve this, retailers could use service robots with voice recognition or augmented reality, for example.

Future fields of application for artificial intelligence in retail are also already emerging. The professors advise retail companies to adapt their sales strategies to the new technical possibilities in order to survive in global competition.