Prof. Stummeyer gives guest lecture at Indonesian university

Prof. Dr. Christian Stummeyer, Professor of Business Informatics and Digital Commerce at THI Business School, gave a guest lecture on "Seven Success Factors of Digital Business Models" at Universitas Bunda Mulia in Jakarta, Indonesia. The digital event took place as part of the university's Studium Generale in front of around 300 students. Only internationally particularly renowned and experienced guest speakers are invited to attend. After 60 minutes of lecture in English, there was a half-hour question session. "I was really positively surprised by the numerous and very detailed follow-up questions," says Prof. Stummeyer. "I can well imagine intensifying the exchange between our two universities in the future."

UBM is one of the leading private universities in Indonesia.

Find here impressions of the event in video.