THI Business School professors publish first joint work

Prof. Dr. Marc Knoppe in a dark suit in front of a gray background

Photo: THI

The blue and orange book cover of the joint work with title and subtitle.

Photo: Springer Verlag

Under the direction of Dr. Marc Knoppe, Professor of International Trade Management, Strategic Marketing and Innovation Management at THI Business School, the edited volume “Unternehmerische Wertschöpfung neu aufstellen - Volatile, disruptive, digitale Welt – Anforderungen an das Management der Zukunft” (in English: Rethinking Entrepreneurial Value Creation - Volatile, Disruptive, Digital World - Requirements for the Management of the Future) has been published. A total of 15 professors and one research assistant from THI Business School were involved in the project. The idea was to create something together in order to make the comprehensive range of knowledge offered by THI Business School visible both internally and externally. The result was an ideal medium to give all interested parties from the business world, especially future specialists and managers who are being trained at the THI Business School, a deeper insight into the complex world of business administration. Many people often think of business administration only in terms of figures and cost savings, but this is an interdisciplinary field of research without which technical innovations would be inconceivable. This is because business administration forms the strategic framework for sustainable marketing and innovative value creation in a global and complex economic system - no technology, sustainability or innovation is possible without the right economic framework.

Prof. Dr. Marc Knoppe on the book: "I am very grateful for the excellent collaboration with my colleagues, especially for the valuable contributions by the authors. It is precisely the different contributions that make this book so interesting and valuable. This was our first joint project and because it went so well, we are already planning the second work, which is expected to be published in 2025. Producing a book involves a great deal of organizational effort, which is divided differently between the individual authors, the publisher and me as editor. As I am lucky enough to have well-organized colleagues who are always there to support me, working together in such a circle is even more fun. I would like to take this opportunity to thank everyone involved as well as the publisher for the excellent collaboration and I am already looking forward to the next topic, which can only be tackled together."

The book (in German language only) can be accessed via the following link: https://link.springer.com/book/10.1007/978-3-658-42270-7.

 

The following people contributed to the book:

  • Jasper Appel, elaboratum GmbH Cologne
  • Tamara Beschler, THI Business School Ingolstadt
  • Prof. Dr. Jörg Clostermann, THI Business School Ingolstadt
  • Prof. Dr. Alexander Decker, THI Business School Ingolstadt
  • Prof. Dr. Eric Eller, THI Business School Ingolstadt
  • Prof. Dr. Torsten Graap, THI Business School Ingolstadt
  • Prof. Dr. Mandy Habermann, THI Business School Ingolstadt
  • Benedikt Hoffmann, Convidera GmbH
  • Prof. Dr. Michael Jünger, THI Business School Ingolstadt
  • Prof. Dr. Armin Müller, THI Business School Ingolstadt
  • Christine Plote, Agentur für Kommunikation Starnberg
  • Prof. Dr. Andrea Raab, THI Business School Ingolstadt
  • Prof. Dr. Alois Rauscher, THI Business School Ingolstadt
  • Prof. Dr. Stefan Rock, THI Business School Ingolstadt
  • Prof. Dr. Katharina Schauberger, THI Business School Ingolstadt
  • Prof. Dr. Karin Schmidt, THI Business School Ingolstadt
  • Prof. Dr. Franz Seitz, Technischen Hochschule in Amberg-Weiden Business School
  • Prof. Dr. Michael Sternbeck, THI Business School Ingolstadt
  • Prof. Dr. Harry Wagner, THI Business School Ingolstadt
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