THI Business School welcomed almost 140 new students to the faculty for the 2024 summer semester. Around 50 people started the introductory week on the Bachelor's degree course in Business Administration. Part of this was an excursion to either the waste disposal company Büchl or the technical building equipment supplier Gebrüder Peters, on which a company analysis had to be prepared. The students visited the company premises and gathered a lot of information about the companies' work processes. They were also able to ask many questions about the company structure and other business management aspects in order to obtain enough material for the company analysis. Later in the week, the excursions were then reworked and the results on topics such as industry and competition, market and positioning, product, sales, organization, profit situation, etc. were presented to the fellow students.
The Master's degree programs Automotive and Mobility Management, Entrepreneurship and Digital Business, Financial Management and Controlling, Global Business, Retail and Consumer Management as well as Tax and Consulting also started with a total of almost 90 first-year students.