THI Business School students coach high school graduates

What marketing tricks does the confectionery industry use? That is what Johannes Treffer, a high school graduate at FOS/BOS Ingolstadt, investigated in his final thesis. Marco Bauer, a student of the Bachelor’s degree program business administration at THI Business School, supported him. The coaching of pupils by students is a newly introduced model project. It leads to a win-win situation: Marco Bauer was able to have his coaching credited as a social project for his studies. And Johannes Treffer not only received excellent input in writing his thesis, but also an insight into what it means to study at THI.

Students who are interested and have prior knowledge in the areas of human resources or marketing can contact Prof. Dr. Elisabeth Zellner (elisabeth.zellner@thi.de). If successful, the model will be extended to other areas of focus.