Companies involved in e-commerce rely on employees who can both sell and have solid IT skills. Now a special of the "Wirtschaftswoche" on the subject of e-commerce confirmed: THI Business School offers with its Bachelor Degree Programmes Digital Business and International Retail Management optimal conditions for educating students at the interface between theory and practice who meet exactly these requirements. The article’s authors interviewed Prof. Dr. Christian Stummeyer, Professor for Business IT and Digital Commerce at THI Business School as well as representatives of MediaSaturn. The company has been successfully cooperating with the Bachelor Degree Programme International Retail Management for many years and trains dual students together with THI Business School.