Advanced module in the MPS and DB degree programs in cooperation with Spiegel Institute

Students on the bachelor's degree programs in Media Psychology and Digital Business (MPS) and Digital Business (DB) at THI Business School worked on a project with the Spiegel Institute, an international market research institute, this semester. As part of the in-depth module "UX and (media) psychological aspects in the context of automated driving - cooperation with a practice partner", representatives from Spiegel Institute came to the university for regular workshops. The students then worked in small groups on a question posed by the practice partner, using design thinking methods as well as prototyping and interviews. Finally, the results were presented to Spiegel Institute. 

The project provided the students with valuable practical experience for their further studies and future careers.

Further information on the bachelor's degree programs Media Psychology and Digital Business (MPS) and Digital Business (DB) can be found on the respective program pages. There will also be a joint online information event on July 3 at 5:30 p.m. The dates for dialling in will be announced on the degree program pages. Applications are still possible until July 15