Prof. Dr. Alexander Decker

Research

• Development of concepts for an open and transparent search infrastructure in cooperation with the Open Search Foundation
• Development of social CRM
• Success factors of disruptive business models
• Regular practical projects relating to marketing studies with a particular focus on CRM, digital marketing and social media

Vita

• Since 2018: CMO of the non-profit Open Search Foundation
• Since October 2012: Professor at THI, Course Director of the master's degree programme in Marketing / Sales / Media.
• 2009-2012: Head of Consumer Relations, Nestle Deutschland AG, Frankfurt.
• 2004-2009: Director CRM Strategy and Program Management, Premiere Fernsehen GmbH (now Sky Deutschland), Unterföhring.
• 2000-2004: Senior Consultant and Head of Knowledge Management, Vectia consultancy (formerly CRM Group), Munich.
• 1999: Doctorate at the Catholic University of Eichstätt-Ingolstadt in the field of dealer satisfaction in the automotive sector.
• 1996-2000: Research assistant at the Chair of Services Management (up to the end of 1996: Chair of Marketing) at WFI – Ingolstadt School of Management, Catholic University of Eichstätt.
• 1996-2000: Establishment of a small, independent management consultancy in the field of customer loyalty, satisfaction management, complaints management, CRM (simultaneously to being employed at WFI).
• 1994-1995: Project manager at the automotive research centre Forschungsstelle Automobilwirtschaft, Bamberg.
• 1987-1994: Degree in business management at the University of Bayreuth.