Prof. Dr. Marc Knoppe

Research

• International retail management
• Strategy and Digital Strategies
• Brand management and communication
• International pricing and service management
• Innovation management
• Strategic mergers and acquisitions: retail, consumer and service business
• Cooperations: Research Network BAYLAT (https://www.baylat.org/latinbay-kooperationsinformationssystem.html)

Vita

• Since 2009: Professor at THI
• Various expert and advisory positions
• 1992-2009: Longstanding international management responsibility as a member of the management and managing director of various American and German group companies
• Experience in the fields of retail, consumer and service business, in particular in the US, Asia-Pacific and Europe
• 1997: Doctorate at the Chair of Finance and Banking under Prof. Dr. Guido Eilenberger, LMU Munich and University of Rostock, in "Strategic alliances in the credit sector"
• 1988-1992: Degree in business management at LMU Munich